AI Use and Brand Identity Policy

Wholesale Retailer AI Use and Brand Identity Policy

Paint Couture • Capital Crafts • Perfect Pigments

Effective date: November 10th, 2026
Issued by: All Paint Products dba Paint Couture, referred to below as “the Company”
Brand approval contact: legal@allpaintproducts.com

1. Purpose and scope

Paint Couture, Capital Crafts, and Perfect Pigments depend on consistent, accurate presentation to maintain customer trust. Altered logos, inaccurate product images, and invented packaging can confuse customers and damage the identities of these brands.

This policy establishes requirements for wholesale retailers’ use of artificial intelligence, design software, and other tools in advertising and promotional materials featuring these brands.

It applies to websites, online listings, social media, paid advertisements, flyers, signage, emails, videos, sales events, workshops, and other customer-facing materials. Retailers must ensure that employees, contractors, agencies, and others creating materials on their behalf follow this policy.

2. Core requirement

Use authentic, current, Company-approved brand assets and accurate product representations. Do not use AI or other tools to generate, recreate, reinterpret, or modify our logos, labels, packaging, or product identities without prior written Company approval.

Retailers remain responsible for everything they publish, including errors introduced by AI, templates, automated editing tools, or outside designers.

3. Brand names and logos

Retailers may use brand names accurately in ordinary text to identify genuine products they sell. When displaying a logo, retailers must use the current logo file supplied or expressly approved by the Company.

Retailers must not:

• Generate an alternate logo, including a “similar,” stylized, seasonal, or artistic version.
• Change a logo’s lettering, font, colors, proportions, symbols, or arrangement.
• Distort, trace, redraw, animate, or apply effects that change the logo’s appearance.
• Combine a brand logo with a retailer’s logo or other elements to create a new combined logo.
• Use branding in a way that suggests the retailer is the manufacturer, brand owner, corporate location, or exclusive representative unless expressly authorized.
• Apply one brand’s name or logo to another brand’s products.

Proportional resizing is permitted when the complete logo remains clear and follows any supplied brand guidelines. Decorative elements and promotional text must remain separate from the logo.

4. Product images, packaging, and colors

Use current Company-approved product images or accurate original photographs of genuine products.

Retailers must not use AI or other editing tools to:

• Invent or recreate branded cans, jars, bottles, containers, labels, or packaging.
• Place our branding on generic or unrelated products.
• Change product names, color names, label text, package sizes, contents, or container shapes.
• Create nonexistent products, colors, collections, collaborations, or accessories.
• Present an AI-generated finish, color sample, painted project, or before-and-after image as an actual result achieved with our products.

Basic cropping, background removal, and reasonable photographic corrections are permitted only when they preserve an accurate representation of the product. Edits must not materially change product colors, finishes, labels, or identifying details.

Digital color representations must use Company-approved swatches where available. A screen-color disclaimer does not excuse an inaccurate or invented color representation.

5. Permitted AI assistance

Subject to this policy, retailers may use AI to assist with:

• Drafting captions, promotional copy, event descriptions, and headlines.
• Checking spelling, grammar, and readability.
• Planning layouts around authentic brand assets.
• Creating decorative backgrounds that do not misrepresent products, finishes, or results.

Insert approved logos and authentic product images as separate, unchanged elements after generating decorative content. Do not ask an image generator to draw a branded product or reproduce a logo.

All AI-assisted copy must be checked against current Company product information. Do not invent application instructions, coverage estimates, drying times, durability claims, certifications, safety statements, or other product claims.

An “AI-generated” disclosure does not make otherwise prohibited content acceptable.

6. Sales, events, and retailer identity

Retailer promotions must clearly identify the business conducting the sale, event, or workshop.

Do not describe a retailer-organized promotion as an “official,” “corporate,” “national,” or “brand-wide” event unless the Company has authorized that description in writing.

Prices, dates, eligible products, exclusions, and offer terms must be accurate. Follow any separately applicable wholesale and promotional agreements.

Using our logo does not establish Company sponsorship, endorsement, or approval of an event.

7. Approval requirements

Prior written approval is required for:

• Any proposed exception to this policy.
• Custom brand treatments, combined logos, or proposed changes to brand assets.
• AI-generated scenes that imply product performance, application, color, or finish.
• Materials claiming Company sponsorship, partnership, exclusivity, or endorsement.
• Any material specifically designated by the Company as requiring review.

Submit the final proposed artwork, accompanying copy, intended channels, and publication dates to marketing@allpaintproducts.com. Allow sufficient time for review before publication.

Silence is not approval. Approval applies only to the submitted version and stated use. Material changes require another review.

Routine materials using approved assets without modification and complying with this policy do not require individual approval unless the Company directs otherwise.

8. Protecting Company materials

Do not upload confidential wholesale information, unreleased products, internal documents, customer information, or restricted brand files into AI services without written authorization.

Approved brand assets may be placed in design tools only when their use complies with Company permissions and the tool’s applicable terms. Do not authorize their use to train or fine-tune an AI model without written Company permission.

9. Existing materials and corrections

Retailers must review existing marketing materials and correct or remove noncompliant content within 15 calendar days after this policy takes effect.

Upon Company notice, retailers must stop distributing identified materials and remove or correct content under their control within three business days, or sooner if the notice identifies an urgent customer-confusion issue.

For materials controlled by a third party, retailers must promptly request removal or correction and provide confirmation of that request. Discontinue affected printed materials and provide evidence of corrective action when requested.

10. Noncompliance

Subject to applicable law and the governing wholesale agreement, noncompliance may result in:

• Required correction or removal of materials.
• Mandatory advance review of future promotions.
• Restriction or withdrawal of permission to use Company-provided marketing assets.
• Suspension or termination of wholesale privileges.

Serious or repeated violations may warrant immediate action where permitted by the governing agreement and applicable law.

This policy does not transfer ownership of any brand assets or expand rights granted under existing agreements. The Company will communicate updates in writing, including their effective dates.

11. Intellectual Property Enforcement and DMCA Takedowns

The Company will take appropriate action to protect the intellectual property associated with Paint Couture, Capital Crafts, and Perfect Pigments.

Where the Company owns or is authorized to enforce the relevant copyright and has a good-faith basis to believe infringement has occurred, it will use the Digital Millennium Copyright Act (DMCA) notice-and-takedown process when necessary. This may include requesting removal of infringing photographs, graphics, label artwork, marketing materials, or other copyright-protected content from social media platforms, websites, online marketplaces, and other service providers.

Misuse of brand names, logos, or other source-identifying elements may also result in separate trademark complaints or other appropriate enforcement action. Using AI to create or alter material does not excuse infringement or noncompliance with this policy.

Potential consequences for retailers include:

• Removal or disabling of affected posts, advertisements, product listings, or website content.
• Copyright strikes or other account restrictions under the service provider’s policies.
• Suspension or termination of platform accounts, particularly for repeated infringement, subject to applicable platform policies and law.
• Disruption of advertising campaigns, sales activity, and access to affected marketing channels.
• Suspension or termination of wholesale privileges, as permitted by the governing wholesale agreement and applicable law.
• Legal action seeking available remedies, which may include injunctions, damages, and recovery of costs or attorneys’ fees where legally available.

The Company may submit a valid infringement complaint without first providing the retailer an opportunity to correct the material. Any correction period elsewhere in this policy does not delay the Company’s ability to protect its intellectual property.

Platform enforcement decisions are made by the applicable service provider. Nothing in this policy limits a retailer’s lawful right to dispute a complaint or submit a valid DMCA counter-notification. A violation of this policy does not, by itself, establish copyright or trademark infringement.